Over the years, I’ve done it all—websites, digital ads, direct mail, email campaigns, and yes, even social media. My archives are practically bursting at the seams, and honestly, it’d take hours of scrolling until your thumb goes numb to show it all. I’m still sifting through projects, but in the meantime, here are some of my favorite projects through the years. Everyone reflects my passion for creativity and delivering results that truly connect.
Work that Works
Harley-Davidson Motorcycle, Apparel, Parts & Accessories Catalogs + Dealer Display Ads
Designed and produced national catalogs and customized display ads for independent Harley-Davidson dealerships across the country throughout the year.
Display– Harley-Davidson
I collaborated directly with the Harley-Davidson Museum to develop a display chronicling the rich history of the Harley-Davidson Sportster and heralding its return after a temporary absence.
Level 1 Trauma Center (Celebrating 25 years) – Hennepin Healthcare
Created a powerful marketing campaign for Hennepin Healthcare’s 25th anniversary as a Level 1 Trauma Center, spanning video, outdoor, social media, and display ads.
Judges’ Choice Award Winner – Aster Awards Competition
The Cedars of Austin – Senior Living Community, Austin, MN
Led the redesign and migration of an outdated website to a modern platform, complete with SEO, fresh content, and a revitalized digital brand. Also created supporting video, social media, and design assets to strengthen their online presence.
Polaris Snow Check Welcome Kit
Designed a premium welcome experience for Polaris customers who pre-ordered a 2025 snowmobile. This included the SnowCheck logo, custom packaging, and a branded gift designed to build anticipation and loyalty.
Outdoor Display – City of Eveleth, MN
I conducted extensive research and designed a timeline exhibit for the “Big Stick” Hockey Plaza in Eveleth, MN, to vividly showcase their esteemed hockey heritage. This endeavor entailed creating 22 panels, each with a unique design.
Iron Range Tourism Bureau – Digital Campaign + Travel Guide
Developed a multi-channel campaign for the Iron Range Tourism Bureau, creating email marketing, digital display ads, and social media videos to boost engagement and tourism across 11 cities. The project also included designing a nostalgic travel guide with a custom map, celebrating the spirit of a classic Minnesota road trip.
Waves of Superior Spa at Surfside – Logo Design
Designed a fresh, sophisticated logo for Waves of Superior Spa at Surfside Resort, reflecting the serene energy of Lake Superior and the spa’s upscale experience.
Waves of Superior Spa at Surfside– Brochure and Inserts
Designed an elegant brochure with custom inserts for Waves of Superior Spa at Surfside Resort, highlighting their services with striking Lake Superior imagery and inviting, easy-to-navigate content.
Personalized Invitation – Surfside Resort, MN
Created a customized invitation for Surfside Resort to encourage prospective buyers to visit and explore shared ownership opportunities—successfully helping secure a property share sale.
New Motorcycle Launch – Indian Motorcycles
Assisting the marketing efforts at Polaris for the launch of the new FTR 1200, I took the initiative to craft a unique piece that unfolds into a captivating poster showcasing the new model.
Model Year Launch– Indian Motorcycles
Designed a high-impact direct mail piece to build buzz and drive riders to dealerships for Indian Motorcycles’ new model year reveal.
Customize Your Ride — Polaris Slingshot
A tribute to Slingshot owners and their one-of-a-kind rides—this direct mail piece encouraged bold personalization and the spirit of the open road.
Model Year Launch — Polaris Slingshot
I developed this direct mail piece to launch the 2021 Slingshot models, highlighting their new features and customizable options with bold imagery and impactful messaging.
