A passionate and versatile graphic designer with over 20 years of experience delivering creative and visually impactful design solutions. Adept at leading creative projects, collaborating with cross-functional teams, and driving brand growth through expert design, strategy, and AI-driven tools. Proven ability to elevate brands through a combination of creative vision, technical proficiency, and a deep understanding of marketing principles, with the strategic integration of AI to streamline workflows.
Core Competencies:
• Graphic Design & Art Direction
• Branding & Identity Development
• Brand/Creative Strategy & Positioning
• Campaign Development
• Creative Problem Solving
• Copywriting & Content Creation
• Digital & Print Design
• Web Design & SEO (Squarespace)
• Photo & Video Shoot Management
• Photography & Image Editing
• Content Management Systems (CMS)
• Multichannel Marketing
• Marketing Automation
• Email Campaigns
• Digital Campaigns
• Data-Driven Marketing
• Client Relations & Project Management
• Team Collaboration & Leadership
• Cross-Functional Collaboration
• Attention to Detail & Time Management
Digital Tools & Platforms:
Adobe Creative Suite: Photoshop, Illustrator, InDesign, Adobe Express
Figma: Collaborative design
Microsoft Office: Word, PowerPoint, Excel
Google Suite: Docs, Sheets, Slides, Drive
Web Tools: Squarespace, WordPress, HTML/CSS (basic)
Project Management: Trello
Marketing Automation: ChatGPT, Ideogram, Recraft, Google AI Studio, Adobe Firefly
File Management: Dropbox, Google Drive, Creative Cloud
Just a few of the brands I’ve had the privilege of working with.
Highlights of My Professional Experience:
FREELANCE BRAND & DESIGN SPECIALIST
Creative Wingman | Minneapolis, MN
2023–Present • 2007–2011
For the past year and a half, I’ve been applying my extensive marketing and design expertise to deliver tailored solutions that help businesses of all sizes succeed. From small family-owned enterprises to large corporations, I craft innovative brand strategies, design solutions, and compelling copy that solve complex creative challenges.
Key Accomplishments:
Led the creative direction for branding, digital, and print campaigns, enhancing client visibility and driving revenue growth.
Developed comprehensive brand strategies that helped businesses grow through both design and marketing automation.
Delivered projects from initial concept to final execution, ensuring seamless integration across all marketing platforms.
Clients I’ve Worked With:
Polaris Industries | Ebenezer/Estoria Cooperatives | The Cedars of Austin Senior Living Community | Copperfield Hill Senior Living Community | Frana Companies | Saint Francis Center
LEAD BRAND & DESIGN SPECIALIST
Adtitud/Aelin Labs | Minneapolis, MN
2011–2023
Managed a small creative team while also actively contributing as a working creative, producing integrated marketing campaigns that consistently exceeded client goals. Led creative design and strategy for Fortune 500 clients, developing compelling, on-brand content across digital, print, and multimedia platforms.
Key Accomplishments:
Directed and contributed to the design of cross-channel campaigns, ensuring brand consistency and boosting engagement.
Led the development and execution of a Harley-Davidson dealer-specific marketing program, integrating direct mail, digital, and email marketing efforts.
Managed multiple design projects, adhering to deadlines and maintaining high-quality standards.
Cultivated long-term relationships with clients, providing consistent, creative solutions that exceed expectations.
Clients I’ve Worked With:
Polaris Industries | Harley-Davidson | Bentley | Puma | Hennepin Medical | Bluefin Bay Family of Resorts | Lutsen Resort | City of Eveleth | Iron Range Tourism Bureau
