A passionate and versatile graphic designer with over 20 years of experience delivering creative and visually impactful design solutions. Adept at leading creative projects, collaborating with cross-functional teams, and driving brand growth through expert design, strategy, and AI-driven tools. Proven ability to elevate brands through a combination of creative vision, technical proficiency, and a deep understanding of marketing principles, with the strategic integration of AI to streamline workflows.

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Core Competencies:

• Graphic Design & Art Direction

• Branding & Identity Development

• Brand/Creative Strategy & Positioning

• Campaign Development

• Creative Problem Solving

• Copywriting & Content Creation

• Digital & Print Design

• Web Design & SEO (Squarespace)

• Photo & Video Shoot Management

• Photography & Image Editing

• Content Management Systems (CMS)

• Multichannel Marketing

• Marketing Automation

• Email Campaigns

• Digital Campaigns

• Data-Driven Marketing

• Client Relations & Project Management

• Team Collaboration & Leadership

• Cross-Functional Collaboration

• Attention to Detail & Time Management

Digital Tools & Platforms:

Adobe Creative Suite: Photoshop, Illustrator, InDesign, Adobe Express

Figma: Collaborative design

Microsoft Office: Word, PowerPoint, Excel

Google Suite: Docs, Sheets, Slides, Drive

Web Tools: Squarespace, WordPress, HTML/CSS (basic)

Project Management: Trello

Marketing Automation: ChatGPT, Ideogram, Recraft, Google AI Studio, Adobe Firefly

File Management: Dropbox, Google Drive, Creative Cloud

Just a few of the brands I’ve had the privilege of working with.

Indian Motorcycles Logo
Mesabi Iron Range logo
Porsche Logo
Harley-Davidson Logo
Hennepin Healthcare Logo
Bluefin Bay on Lake Superior Logo
Polaris Logo
The Cedars of Austin Logo
Lutsen Resort on Lake Superior Logo

Highlights of My Professional Experience:

FREELANCE BRAND & DESIGN SPECIALIST
Creative Wingman | Minneapolis, MN

2023–Present • 2007–2011

For the past year and a half, I’ve been applying my extensive marketing and design expertise to deliver tailored solutions that help businesses of all sizes succeed. From small family-owned enterprises to large corporations, I craft innovative brand strategies, design solutions, and compelling copy that solve complex creative challenges.

Key Accomplishments:

  • Led the creative direction for branding, digital, and print campaigns, enhancing client visibility and driving revenue growth.

  • Developed comprehensive brand strategies that helped businesses grow through both design and marketing automation.

  • Delivered projects from initial concept to final execution, ensuring seamless integration across all marketing platforms.

Clients I’ve Worked With:

Polaris Industries | Ebenezer/Estoria Cooperatives | The Cedars of Austin Senior Living Community | Copperfield Hill Senior Living Community | Frana Companies | Saint Francis Center

LEAD BRAND & DESIGN SPECIALIST
Adtitud/Aelin Labs | Minneapolis, MN

2011–2023

Managed a small creative team while also actively contributing as a working creative, producing integrated marketing campaigns that consistently exceeded client goals. Led creative design and strategy for Fortune 500 clients, developing compelling, on-brand content across digital, print, and multimedia platforms.

Key Accomplishments:

  • Directed and contributed to the design of cross-channel campaigns, ensuring brand consistency and boosting engagement.

  • Led the development and execution of a Harley-Davidson dealer-specific marketing program, integrating direct mail, digital, and email marketing efforts.

  • Managed multiple design projects, adhering to deadlines and maintaining high-quality standards.

  • Cultivated long-term relationships with clients, providing consistent, creative solutions that exceed expectations.

Clients I’ve Worked With:

Polaris Industries | Harley-Davidson | Bentley | Puma | Hennepin Medical | Bluefin Bay Family of Resorts | Lutsen Resort | City of Eveleth | Iron Range Tourism Bureau

  • “I’ve recently hired Blair to assist with our drip campaigns for Estoria Cooperatives, and I must say, his performance has been outstanding. Blair’s expertise and dedication have truly made a significant impact.

    Susan F., VP of Business Development & Sales/Marketing. Developing Estoria Cooperatives

  • “Blair is an exceptionally creative individual, overflowing with ideas and raw talent. He truly stands out in any creative environment. If you’re looking for a designer who can elevate a brand through bold, strategic, and imaginative work, they won’t find anyone better suited for the role.”

    Scott P., Fortune 500 Iconic Brand Marketer. Founder. Philanthropist.

  • “We are thrilled with our amazing website and the creative materials Blair developed! His ability to listen, create, and implement was insightful, unique, and timely, leading to increased volunteer participation and a boost in funds raised.”

    Kim M., President & Equine Specialist, Saint Francis Center

  • “Blair has done such an excellent job on our website—it’s been fun to watch how he works…very impressive😊.”

    Lucinda, G., President The Cedars of Austin

Appreciate it. Let’s keep the momentum going — let’s connect.

Email Me!